10 Questions with Wilian Iralzabal

Wilian is a Cuban digital product designer based in the San Francisco Bay Area.

He is currently working as a consultant at Google via CDI when he is not working or solving problems you can find him on one of his long walks he like to take to reflect and refresh.

T: Anything else you'd like readers to know?

W:  I am always hacking away at some side project. I’m currently documenting all of my best memories with my partner Laura. I made a dynamic website for us to host our most fond memories because I don’t ever want to forget these precious moments together - https://www.memorylanes.us

T: What drove you to freelancing?

W:  Well, it’s simple really. If you’re a doctor, you can’t do that practice on your couch or garage after you get home from work to make extra cash. As a designer, I can do that without losing my ability to practice this craft. What I enjoy mostly besides the cash is the partnerships that I’m able to make.

T: What was your biggest obstacle when you were starting out?

W:  Outside of becoming skilled at your craft, the most difficult thing is to find people that not only need your services, but also values them.

T: What is for you the main advantage of Freelancing?

W:  When you freelance, you have the freedom to work anywhere and at any time. Who wouldn’t want that?

T: How about main disadvantage?

The main advantage as a freelance designer is to be able to change for value instead of hours. Working inside at a company does not allow for that.

T: What is your approach to finding clients?

W:  I’m part of the Webflow experts program which brings in most of my leads. I also create a lot of content on Instagram which has positioned me as an expert in my domain #OneMinuteDesigner

T: What is your advice on calculating rates and determining worth?

W:  Realise your worth. If you aren’t getting what you want then go level up your skills until you can charge more for your services. Your rates should be based on the size of the problem that you can solve for your client. The bigger the problem, the more you can charge.

T: As a freelancer, do you feel you sometimes need to compromise to keep the client? Did you ever find yourself in that type of situation?

W:  Early on yes. In fact, when you’re getting started you should always add a disproportional amount of value to your clients. Take less and add more is my mindset. You will win in the long term.

T: What’s your no.1 tool you rely on as a freelancer?

W:  Webflow. This tool has changed my life. I made more money freelancing part time this year than I used to make working full time because of Webflow.

T: Based on your experience - if you could go back, what would you do differently?

W:  I would document my journey through blog, vlog and any other form of content. I wish people saw me struggling early on so that they can see what it takes to get to where I am now. I was making pennies and all of my work sucked. I put in the time and watched as my bad turned into good. Today, my good has turned into great.

T: What would be your message to someone thinking about pursuing freelance career?

W:  Figure out a way to earn more profits. Profit is what you would earn if you hired someone to do the job. Eventually you will be able to hire someone to help you. So you might as well begin having a growth mindset. You can’t do it all yourself, especially when you start to get a lot more leads.

T: Great, all done. Anything to add?

W:  Work harder on yourself than you do on your job and build yourself up as though you are your client. Most freelancers only service others and forget to service themselves.

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Tom Kozacinski
Tom Kozacinski
I'm a London based product designer, creative entrepreneur, freelancer and advocate of remote work with over 12 years in the industry. I also have 12 years of experience as a stand-up comedian and I love to share my experience.
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